How to Get Real Estate Leads: Everything You Need to Know

how to get real estate leads

How to Get Real Estate Leads?

As the world is shifting to become digitally-oriented, there are new ways of acquiring leads. From social media ads to Facebook groups, there are many different strategies you can use to find potential prospects for your business. But what works? What doesn’t? How do you know where to start? How to get real estate leads? Don’t worry! This guide will help you navigate all of these questions and more in order to get the most out of your marketing efforts. Whether you’re just starting out or looking for a refresher on best practices, here’s everything you need to know about getting real estate leads in the 21st century.

Social Media Platforms

Our first answer to the question “how to get real estate leads?” will be “Social Media Platforms”. When it comes to finding leads, it’s hard to beat social media. There are more platforms than ever before, and there are more ways to search for people to reach out to. Here are the some of them:


While it’s often referred to as “the elephant in the room”, Facebook has now grown into a major source for leads. According to, Facebook is used to the tune of 44.8 million out of 100 million homebuyers, and 82 percent of buyers who bought within the last 12 months started their search through Facebook.


According to several reports, LinkedIn has quickly surpassed Facebook to become one of the leading social media platforms when it comes to finding potential leads.

Facebook Groups

The key to accessing the fastest potential leads in today’s digital era? Facebook groups. Facebook groups are targeted to local or specific areas and tend to be more susceptible to marketing ideas than other social media platforms. The magic of Facebook groups starts with creating a real estate group. Just think of this as an online company of fellow real estate agents in your area. Whether it’s local or you are looking to network with agents from other cities or states, a Facebook group is the perfect place to connect with real estate professionals. It’s important to remember that you’ll want to select a group where the members are interested in real estate.

LinkedIn Groups

Stories on LinkedIn groups are growing in popularity, so make sure to check out the groups related to real estate. Leveraging a successful LinkedIn group can increase the conversion rate of your messaging and lead generation campaigns. In addition, using your LinkedIn Groups can allow you to create even stronger business relationships with other real estate agents. According to a recent survey by the LinkedIn Small Business Council, these groups are utilized by 70 percent of their members. Get More Brand Recognition One of the best ways to reach new potential clients is to send out press releases. If you have a newsworthy item to share with your audience, it’s a great way to start generating interest in your business.

Meetups and Events

How to get real estate leads? If you don’t know anyone in real estate who you can share your business with, you may find it easier to find leads through Meetups and events. Meetup is a platform that provides social gatherings for all sorts of people. Whether you want to create an event to network with other real estate professionals or connect with consumers and potential homebuyers, Meetup is the place to go. There are several different types of Meetups that you can choose from. From networking events to charity events to golfing events, there is an event for you and your friends to attend. Social media platforms can also be useful. You can set up ads to remind people to attend your Meetups on Twitter and Facebook, as well as post about the events that you’re attending to get the word out.

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