Stories on LinkedIn groups are growing in popularity, so make sure to check out the groups related to real estate. Leveraging a successful LinkedIn group can increase the conversion rate of your messaging and lead generation campaigns. In addition, using your LinkedIn Groups can allow you to create even stronger business relationships with other real estate agents. According to a recent survey by the LinkedIn Small Business Council, these groups are utilized by 70 percent of their members. Get More Brand Recognition One of the best ways to reach new potential clients is to send out press releases. If you have a newsworthy item to share with your audience, it’s a great way to start generating interest in your business.