You’ve made a decision to launch your own eyelash extension business and now is the time to get your marketing strategy in place. It may be difficult to promote your product as you’re likely not well-known in your area and your competitors may have similar offerings. You will also need to attract customers, so taking advantage of social media will be of utmost importance. The types of customers you need to target are women, particularly young women, as this is the demographic you will be competing with. As well as being likely to be young, educated, ambitious and well-travelled, they are also probably looking for something unique to wear. If you can cater to those needs, you will do well. That said, you should also consider your financial needs. Eyelash extensions are an expensive hobby.