You’ve got your title – now let’s complete the blog post outline by sectioning it. This will ensure that it flows well for your reader and maximize the impact of the articles.
The finalization process is as below:
1. Return to the outline file and create sections for your blog post. Make sure each section highlights the information the user will want to read. In the example of the ‘Hair Loss Outline’, we can section it like this:
- Lede.
- Known causes for hair loss.
- Scientific research.
- Showcase the treatment.
- Add some extra information about minimizing hair loss.
- Wrap up the post with a conclusion.
2. Now the sections have been outlined, you can start with your blog post lede. A lede is the opening sentence or paragraph of an article that summarizes the content. The best ledes adopt the following criteria:
- The lede describes precisely what the blog post is about.
- A good ledfae will tease the reader into wanting to follow through with the article.
- Keep your lede short and sweet – 1-2 sentences will usually do the trick!
- The lede should contain the target keywords and core statistics/data.
3. Have a look at the example below that demonstrates a lede for ‘Hair Loss Outline’.